In 2025, Mountain Blue is trialling sustainable packaging initiatives with support from Opal Packaging. This September and October, Eureka Blueberries will be featured in a trial of recyclable punnets across all NSW stores.
Why is it not all stores?
With any change comes different challenges with packing and scalability. This trial aims to gather valuable customer feedback, helping to shape and enhance future packaging solutions.
Sustainable packaging for a sustainable future
Eco-Friendly Packaging Solutions
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Dream it
It all begins with an idea to develop a sustainable punnet that is recyclable, made from materials that can be placed in home recycling, leaving plastics behind.
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Design it
Working with Opal Packaging, a unique punnet was developed that is made from cardboard alongside cellulose acetate clear windows - a fiber that is made from tree pulp and built for your home recycling.
What is Cellulose Acetate?
Cellulose acetate fiber, one of the first synthetic fibers, is made from cotton or tree pulp. This material is then processed into the clear windows you see on our punnets.
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Do it
Working together on this initiative, we have introduced cardboard punnets for a trial period to further understand our customer’s wants and desires for sustainable packaging for the future.
Where can you find our trial punnets?
This year our cardboard punnet trial will be stocked across all NSW stores.